Greatest Hits Marketing Campaign...

Music Type: Pop
Street Date: 5/9/00

Whitney Houston
The Greatest Hits

The Album:
An unprecedented two CD/cassette set, featuring all her classic #1 hits and explosive remixes, plus previously unreleased rarities, fan favorites and four incredible new tracks:

"Could I Have This Kiss Forever" Duet with Enrique Iglesias · Written By Diane Warren · Produced by David Foster

"If I Told You That" Duet with George Michael · Produced by Rodney Jerkins

"Same Script, Different Cast" Duet with Deborah Cox

"Fine" Written & Produced by Q-Tip and Raphael Saadiq

The DVD:
Technologically groundbreaking, featuring a fully interactive Whitney! All her music videos
Exclusive interactive commentary by Whitney, filmed exclusively for the DVD
Previously unreleased live performances spanning her entire career, including her TV performing and acting debuts.
Rare behind the scenes footage from all of her albums, movies and videos, and much, much more!

The Home Video:
All her classic music videos, plus exclusive interviews with Whitney & Clive Davis!

The Set-Up

Radio: First single goes to Top 40, R&B, Crossover and AC in mid-April
Video: Clip serviced to MTV, VH1, BET and THE BOX in mid-April
P.O.P: Special stand-ups, flats, posters, bin cards, cloth banners, counter cards and much more.
Advertising: Massive national television, radio and print campaign.
Web Marketing: Full web blitz with exclusive chats, major contests and more.

Publicity

Television:
Academy Awards - 3/26
Full hour on Oprah - 5/9
Arista 25th Anniversary Special - 5/15
One hour primetime CBS Special - June

* * * Print:
Major features (including covers) confirmed for Rolling Stone, Entertainment Weekly, Vibe, InStyle, TV Guide, Parade, Out, Jane and many more.

* * * The Print Information Is Not Confirmed.

NEWSFILE: 10 MARCH 2000