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WHITNEY
HOUSTON
MY LOVE IS YOUR LOVE - THE NEW ALBUM
The information below is from the press pack issued by Arista Records in the US detailing the marketing campaign behind the 1998 Whitney Houston release and exclusively revealing eight titles from the new project...
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SHE RETURNS WITH HER FIRST STUDIO ALBUM IN OVER 8 YEARS.
LIKE YOU'VE NEVER HEARD HER BEFORE!
The Plan:Quite simply, the biggest and most comprehensive marketing launch in Arista Records' history:
Radio:When You Believe at all Top 40, Crossover, R&B and A/C formats on 11/2 in conjunction with Dreamworks' massive The Prince Of Egypt and Radio advertising campaign.
Video: When You Believe clip at MTV, VH1, B.E.T., and The Box in early November.
P.O.P.: Posters, streamers, stand-ups, counter cards, bin cards, oversized posters and more.
Consumer Advertising: National Television teaser spots begin 11/9, with 30 spots beginning on
street date and extending throughout the holiday season. National pre and post-release :60
Radio.
¤ Ful page, 4-colour ads in scores of national monthly and weekly magazines beginning
11/2
¤ Full page ads in major market daily newspapers week of release.
¤ Outdoor advertising to include major market billboards, snipes and bus backs.
¤ National mall advertising campaign to include oversized murals and more.
¤ In-theater album advertising ub akk National Amusements multiplexes - over 1,000
screens nationwide. Half-hour Whitney Houston audio special airing twice daily to more
than 5 million homes via Direct TV's 'Music Choice' Channel.
Web Marketing: Exclusive live chats, live concert feeds and press conferences, unprecedented contests, news, giveaways and more on www.arista.com.
Satellite Media Tour: One of the largest satellite media tours in history will take place on 11/5. Clive Davis will personally host a global Whitney Houston press conference to be broadcast to over 75 national television markets with a simultaneous web downlink to more than 250 radio stations.
Television Appearances: Rosie O'Donnell 11/23 - Saturday Night Live - 12/12 - David Letterman - 12/10 plus Today, GMA and much more.
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1985 - 1987Whitney Houston (12x Platinum) and Whitney (9x Platinum).
The top-selling debut and follow-up album by a solo artist in history. 1990I'm Your Baby Tonight (4x Platinum). Her historic #1 collaboration with L.A. & Babyface. 1991The Star-Spangled banner Video (2x Platinum). One of the fastest-selling music videos in retail history. 1992The Bodyguard (16x Platinum). The biggest-selling soundtrack worldwide of all time. 1995Waiting To Exhale (7x Platinum). The most nominated album in Grammy history. 1996The Preacher's Wife (3x Platinum). The biggest-selling Gospel album of all time. 1998One of the world's greatest entertainers returns to the studio and is joined by the best-selling and most award winning writers and producers in music of today. |
It's Whitney live you've never heard before...And her biggest album ever!
Featuring:
When You BelieveWhitney
Houston & Mariah Carey.
From Dreamworks' The Prince Of Egypt Soundtrack.
Produced By Babyface.
It's Not Right But It's Okay
Produced By Rodney Jerkins.
In My Business
Produced By Missy "Misdemeanor" Elliott.
I Bow Out
Co-Produced By Babyface & Rodney Jerkins.
If I Told You That
Produced By Rodney Jerkins.
Heartbreak Hotel with
Faith Evans and Kelly Price.
Produced By Soulshock & Karlin.
You'll Never Stand Alone
Produced By Babyface.
I Learned From The Best
Produced By David Foster.
and much, much more.
Further Tracks Announced 23 October 1998...
My Love Is Your Love
Produced by Wyclef Jean.
Until You Come Back
Produced by Babyface.
Get It Back
Produced by Rodney Jerkins.
Oh Yes
Produced by Missy "Misdemeanor" Elliott.
Read The Billboard Interview With Whitney Houston
Read The Entertainment Wire Article About The Album
The Music Week/DotMusic UK Preview & Tracklisting
